WEB AND PRINT SYNERGY:
• Is the site interactive enough to be a "daily site"?
• Online editorial calendars and advertising information
(usually without rates)
• "(A printed magazine) can be sure that its content
will not be nearly as easily overlooked as Web content is, because it
is all in the consumer's hands whether he or she makes the choice to
have it appear."
• When the print and Web versions of a magazine
complement one another, they create "a whole product" for the reader