Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

 

Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  ONLINE AND PRINT MAGAZINES (IV): Synergy  
     
 

WEB AND PRINT SYNERGY:

• Is the site interactive enough to be a "daily site"?

• Online editorial calendars and advertising information (usually without rates)

• "(A printed magazine) can be sure that its content will not be nearly as easily overlooked as Web content is, because it is all in the consumer's hands whether he or she makes the choice to have it appear."

• When the print and Web versions of a magazine complement one another, they create "a whole product" for the reader

 
     
  Return To Session 13