Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance


Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e)


• "Perpetual on-sale date" vs. "synchronized content"

• e-mail newsletters and alerts to print subscribers

• Measuring Web traffic vs. auditing print distribution

• Web site for news that breaks too late for the magazine's production cycle

• Print for longer features and analytical pieces that would be tiresome to read on a monitor

• "Buzz, community, and brand"

• Web site navigation: easy, or do visitors overlook features?

• More forgiving standard for Web pages ("Under construction" and "broken" graphics wouldnt be seen in print)

• Gather visitor information for marketing and advertising purposes (voluntarily, with forms; involuntarily, with "cookies")

• Similarity of "voice" and "tone" in both print and Web versions

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