Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance





Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  ONLINE AND PRINT MAGAZINES (II): Visitor Benefits  
     
 

• Advertiser links to downloadable products: data, software, MP3, etc.

• solicitation of reader input through:
    results of polls and surveys
    expert forums
    reader reviews
    quizzes; "question of the day"

• Searchability

• Web site as extension of print "brand" or franchise

• Web site as interactive "community of interest" engendered by the printed magazine

• Web site as "portal" to sources of related information

• Ease of access to magazine Web sites: can be difficult to get copies of special-interest and B2B magazines, but everyone can key in a URL

• "Unlimited editorial real estate" on the Web: publish here what won't fit into the book

 
     
  Return To Session 13