Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e)


• Web abstracts of print articles (vs. full-text "dumps")

• Web-only features

• Print drives traffic to Web

• Web drives traffic to print

• "Unity of design" between printed magazine and Web site

• Web promotes subscriptions to print (at deep discounts)

• Web exploits interactive potential of its medium

• Web contains content for audiences who may not be part of the print magazine's primary circulation

• Banner ads and advertiser links vs. print advertising

• Online shopping and e-commerce

• Issue content is archived online ("lends permanence to the publishing endeavor")

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