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SESSION 1
(9-1-09)
INTRODUCTION AND OVERVIEW
• make self-introductions; review course goals and objectives
• identify and discuss the design and components
of
a "typical" printed piece
• great moments in print history (I, II)
• discuss recent key
developments in print communication technology
• structure of the industry:
U.S. design and
print
market segments
market segments by
process/product
U.S. printing centers
the New York City
metro print
market
• define roles: marketing, branding, design and printing
SESSION
2 (9-8-09)
MARKETING + DESIGN = BRANDING
(define marketing, design, and branding: three areas to help us close
the
brand gap)
• design processes
1. research
2. analysis
3. preliminary design
4. final execution (production)
(resource: IDEO video)
• marketing language
• packaging design ideas differently
SESSION
3 (9-15-09)
DESIGN: SIX AREAS OF CONCERN
• skills needed to become a successful designer
1. design process: research, analysis,
preliminary
design, final execution
2. creative thinking
3. aesthetic judgment
4. design elements: photography,
illustration
(digital - vector art), color, typography, animation
5. production
(prepress,
press, postpress)
6. aesthetic judgment
• Competitive Advantage
1. marketing
2. marketing in color
3. networking
4. branding
5. teamwork: working with editors,
copywriters,
production artists, and others in the production chain
(reading: Getting It
Printed,
Chapter
1)
SESSION 4
(9-22-09)
FROM PREPRESS TO DESIGN ELEMENTS (I)
• typography: font basics (I)
• typography: font basics (II)
• typography: font metrics
• type characteristics:
monospaced and proportional
measure (leading)
justified and "ragged"
serif and sans serif
tracking and kerning
weights
• the "politics" of typography
• page layout applications
• color is light
• color: RGB vs. CMYK; color "gamuts"
• color complements, color wheel
• how to get an interactive tutorial on
color
• a link to good information
about color from Pantone
• halftones
• the halftone dot
• conventional screening
• stochastic screening
• halftone vs. continuous-tone
• separations
(reading: Getting It Printed,
Chs. 2 & 3)
SESSION 5
(10-6-09)
FROM PREPRESS TO DESIGN ELEMENTS (II)
• impositions
• digital input (scanning); digital output (RIPs, imagesetters)
• proofing
• what to check on a proof
• analog proofs
• digital proofs
• preparation of image carriers
• stripping vs. digital image assembly
• conventional and digital workflows
• PostScript: what gets printed
• PostScript: what lies beneath
• PostScript and PDF
• bitmap vs.vector graphics
• other file formats
• desktop systems and tools; "preflight" for
file problems
(reading: Getting It Printed,
Chs. 4 & 5)
READING QUIZ #1
No Class on 9-29-09
SESSION
6 (10-13-09)
CONVENTIONAL PRINTING PROCESSES (I)
• the major printing processes and their
uses
• four-color process printing
• offset lithography (This
site contains a good basic description of the offset
litho process)
• an excellent overview of print processes from the Printers'
National Environmental Assistance Center
• "waterless" offset lithography
• webfed vs. sheetfed
• heatset vs. non-heatset; UV/EB
(reading: Getting It Printed,
Ch. 7)
SESSION
7 (10-20-09)
CONVENTIONAL PRINTING PROCESSES (II)
• run lengths and running speeds
• makereadies
• press checks and press okays
• production variables
• controlling image quality on press
• a guide
to evaluating print quality from Catalog Age
• waste and spoilage; overs/unders
• press automation; in-line capabilities
(reading: Getting It Printed,
Ch. 8)
MIDTERM EXAM
SESSION
8 (10-27-09)
DIGITAL PRINTING (I)
•computer-to-plate and the "disappearance of film"
• direct-imaging (DI) presses
• digital printing systems
SESSION
9 (11-13-09)
DIGITAL PRINTING SYSTEMS (II)
• digital printing systems (cont'd)
• on-demand printing
• the power of print on demand
• on-demand printing for book publishing
SESSION
10 (11-10-09)
POSTPRESS
• what happens in the bindery
• off-line and in-line binding and finishing
• bindery processes
• bindery impositions
• the anatomy of a book:
adhesive binding;
sewing
case binding
• components of a casebound book
• bindery processes compared
•
bindery processes illustrated
•"Binding
Words of Wisdom"
• binding on demand
• other postpress processes
• selective binding and inserts
• mailing and distribution
• production and circulation (mail, single-copy)
(reading: Getting It Printed, Ch. 9)
SESSION
11 (11-17-09)
PAPER, INKS & COATINGS
• how paper is manufactured
• take an interactive paper
mill tour
• understanding grain direction
• kinds, grades, basic sizes
• paper types: groundwood, free sheet,
text, uncoated
• paper types: coated, cover
• paper characteristics: brightness, opacity
• paper characteristics: basis weight,
caliper
• paper sizes: sheetfed
• paper sizes: web, ISO
• specifying and buying paper
• papers for book, magazine, and commercial
printing
• inks and coatings
• environmental issues:
"smearing ink on dead
trees"
recycled paper; pre-
and post-consumer content
the market for
recycled papers
toxic pollutants and
air emissions
(reading: Getting It Printed, Ch. 6)
READING QUIZ #2
COURSE PAPER DEADLINE
SESSION
12 (11-24-09)
ALTERNATIVES TO TRADITIONAL PRINT (I)
• print-and-distribute vs.
distribute-and-print
• variable-data printing
• variable-data
printing in action: "Do You Know Jack Schmidt?"
• printing as a form of computer-integrated
manufacturing
(reading: Getting It Printed, Ch. 10)
SESSION
13 (12-1-09)
ALTERNATIVES TO TRADITIONAL PRINT (II)
• comparing printed magazines and magazine Web sites:
Web site functions
Web site visitor
benefits
Web
site efficiency
Web site synergy
• "e-ink" and its applications:
ingredients
principles
operation
uses
• comparing printed books and e-books:
definitions
content
reading devices
market outlook
SESSION
14 (12-8-09)
COURSE WRAPUP and FINAL EXAM REVIEW
• summary of the major printing technologies and
processes discussed
during the course
• career options in graphic communications
SESSION
15 (12-15-09)
FINAL EXAM
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