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SESSION 1
(8-31-10)
INTRODUCTION AND OVERVIEW
• self-introductions
• review course goals and objectives
• "core concepts" exercise
• print in the media mix
SESSION
2 (9-7-10)
SCOPE OF GRAPHIC COMMUNICATIONS
• evolution of printing
great moments in print history (I, II)
• structure of the industry:
U.S. design and
print
market segments
market segments by
process/product
U.S. printing centers
the New York City
metro print
market
• career paths
• role of production
• three stages of production
reading: Real World Print Production,
Chapter 1
SESSION
3 (9-21-10)
ELEMENTS OF PREPRESS (I)
• typography: font
basics (I)
• typography: font basics (II)
• typography: font metrics
• type characteristics:
monospaced and proportional
measure (leading)
justified and "ragged"
serif and sans serif
tracking and kerning
weights
• the "politics" of typography
• page layout applications
• color is light
• color: RGB vs. CMYK; color "gamuts"
• color complements, color wheel
• how to get an interactive tutorial on
color
• a link to good information
about color from Pantone
reading: Real World Print Production,
Chapter 2
SESSION 4
(9-28-10)
FROM PREPRESS TO DESIGN ELEMENTS (II)
• halftones
• the halftone dot
• conventional screening
• stochastic screening
• halftone vs. continuous-tone
• separations
• impositions
• digital input (scanning); digital output (RIPs, imagesetters)
• proofing
• what to check on a proof
• analog proofs
• digital proofs
reading: Real World Print Production, Ch. 4
SESSION 5
(10-5-10)
FROM PREPRESS TO DESIGN ELEMENTS (II)
• preparation of image carriers
• stripping vs. digital image assembly
• conventional and digital workflows
• PostScript: what gets printed
• PostScript: what lies beneath
• PostScript and PDF
• bitmap vs.vector graphics
• other file formats
• desktop systems and tools; "preflight"
for
file problems
reading: Real World Print Production,
Ch. 5; Ch. 12, pp. 259-262
READING QUIZ #1
SESSION
6 (10-12-10)
CONVENTIONAL PRINTING PROCESSES (I)
• the major printing processes and their
uses
• four-color process printing
• offset lithography (This
site contains a good basic description of the offset
litho process)
• an excellent overview of print processes from the Printers'
National Environmental Assistance Center
• "waterless" offset lithography
• webfed vs. sheetfed
• heatset vs. non-heatset; UV/EB
reading: Real World Print Production,
Ch. 6
SESSION
7 (10-19-10)
CONVENTIONAL PRINTING PROCESSES (II)
• run lengths and running speeds
• makereadies
• press checks and press okays
• production variables
• controlling image quality on press
• a guide
to evaluating print quality from Catalog Age
• waste and spoilage; overs/unders
• press automation; in-line capabilities
reading: Getting It Printed,
Chs. 7&8
SESSION
8 (10-26-10)
DIGITAL PRINTING (I)
•computer-to-plate and the "disappearance of film"
• direct-imaging (DI) presses
• digital printing systems
MIDTERM EXAM
SESSION
9 (11-2-10)
DIGITAL PRINTING SYSTEMS (II)
• digital printing systems (cont'd)
• on-demand printing
• the power of print on demand
• on-demand printing for book publishing
SESSION
10 (11-9-10)
POSTPRESS
• what happens in the bindery
• off-line and in-line binding and finishing
• bindery processes
• bindery impositions
• the anatomy of a book:
adhesive binding;
sewing
case binding
• components of a casebound book
• bindery processes compared
•
bindery processes illustrated
•"Binding
Words of Wisdom"
• binding on demand
• other postpress processes
• selective binding and inserts
• mailing and distribution
• production and circulation (mail, single-copy)
reading: Real World Print Production, Ch. 3
SESSION
11 (11-16-10)
PAPER, INKS & COATINGS
• how paper is manufactured
• take an interactive paper
mill tour
• understanding grain direction
• kinds, grades, basic sizes
• paper types: groundwood, free sheet,
text, uncoated
• paper types: coated, cover
• paper characteristics: brightness, opacity
• paper characteristics: basis weight,
caliper
• paper sizes: sheetfed
• paper sizes: web, ISO
• specifying and buying paper
• papers for book, magazine, and commercial
printing
• inks and coatings
• environmental issues:
"smearing ink on dead
trees"
recycled paper; pre-
and post-consumer content
the market for
recycled papers
toxic pollutants and
air emissions
(reading: Getting It Printed, Ch. 6)
READING QUIZ #2
SESSION
12 (11-23-10)
ALTERNATIVES TO TRADITIONAL PRINT (I)
• print-and-distribute vs.
distribute-and-print
• variable-data printing
• variable-data
printing in action: "Do You Know Jack Schmidt?"
• printing as a form of computer-integrated
manufacturing
COURSE PAPER DEADLINE
SESSION
13 (11-30-10)
ALTERNATIVES TO TRADITIONAL PRINT (II)
• comparing printed magazines and magazine Web sites:
Web site functions
Web site visitor
benefits
Web
site efficiency
Web site synergy
• "e-ink" and its applications:
ingredients
principles
operation
uses
• comparing printed books and e-books:
definitions
content
reading devices
market outlook
SESSION
14 (12-7-10)
COURSE WRAPUP and FINAL EXAM REVIEW
• summary of the major printing technologies and
processes discussed
during the course
• career options in graphic communications
SESSION
15 (12-14-10)
FINAL EXAM
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