Started in 2000, WhatTheyThink.com
is the largest, most heavily trafficked online community in the graphic
communications industry. WhatTheyThink.com
provides daily news, interviews, commentary, research, and other
resources to its members. Its goal is to provide unbiased, real-time
market intelligence to print and publishing executives. The site's
"Premium Content" is available by subscription only, but the abundance
of free daily material makes WhatTheyThink.com
a valuable resource for anyone interested in keeping up with trends and
developments in print technology for publishing.
Printing professionals in need of peer-to-peer advice find it at PrintPlanet.com, the industry's
leading online gathering-place for continuous discussion of printing
technologies. PrintPlanet's Internet forums, available through e-mail
and on the Web, enable participants to learn, share information, debate
and discuss topics in almost every area of graphic arts for print
production. Newcomers may register at no charge for the eCommunities
they would like to join. Upon approval, PrintPlanet sends a welcome
file for each forum that the applicant has selected. Users may log into
their eCommunities at any time or receive transcripts of forum
discussions via e-mail.
Many of these titles are periodically updated to keep pace with
advancements in the technologies they cover. Check the publishers'
catalogs or Web sites to be sure of selecting the most recent edition.
Frank Romano and Michael Riordan, eds. Pocket Pal/A Graphic
Arts Production Handbook (Nineteenth Edition, 2003)
There's nothing else in graphic arts literature like the Pocket Pal,
the print production handbook published continuously by International
Paper Company (IP) since 1934. Updated in nearly a score of editions
over the last 70 years, the Pocket Pal stands alone as the reference
work that spans generations in its uninterrupted study of technical
progress in graphic communications.
Like its predecessors, the Nineteenth Edition begins with an historical
overview and a review of the major printing processes. It then moves
methodically through the principal steps in the three phases of
production common to all graphic output: prepress, press, and
postpress. Sections on paper and ink, the IP product guide, and a
glossary round out the presentation.
The result is a slim volume containing everything that a moderately
experienced or well seasoned member of the printing and publishing
industry ought to know about getting jobs into production. (HIGHLY
Langford, Bert N. Working With A Magazine Printer
the author, 2003. 316 pages, paperback.
In Working With A Magazine Printer, Langford compacts a vast
body of personal knowledge about magazine manufacturing into a
practical template that other production managers can use to improve
their own performance in the role. He roadmaps the process so
thoroughly and with such practical finesse that it's hard to imagine
any production manager not wanting to keep a copy close by both as a
day-to-day problem-solver and as a long-term career guide.
Langford begins with the premise that printing an issue of a magazine
is a business activity in which every task can be financially modeled,
tested, and optimized to the benefit of the publisher's bottom line. He
then applies financial yardsticks to everything that occurs from one
end of the production cycle to the other, both in the publishing office
and in the printing plant. He demonstrates how it all can be done with
detailed calculations, astute rules of thumb, and working documents for
drawing up job specifications, spelling out performance standards,
nailing down RFPs (requests for proposal), and much more.
Working With A Magazine Printer is equally valuable
as a guide to print manufacturing processes. Although he includes a
brief section on rotogravure for very long print runs, Langford
confines the technical discussion mostly to web offset lithography, the
most efficient printing method for most magazines. The book is not a
primer for beginners, but for those with basic exposure to the dollars
and cents as well as the nuts and bolts of magazine printing, it will
be indispensable. (HIGHLY RECOMMENDED)
Dahl, Fred. Book Production Procedures for Today's
Technology (Order directly from Inkwell Publishing Services)
• Evaluates and redefines book production procedures in light of the
rapidly changing technology of prepress and manufacturing.
• Explains the production manager's role--the procedures, the pitfalls,
the practicalities--in shepherding a book manuscript through to
printing and binding.
• Steps through the process using a simplified Book Production Model.
• Elaborates on each step in the process, chapter by chapter.
Heavily integrated with examples, illustrations, and sidebar notes, the
text is directed to the needs of the book production professional--a
step-by-step manual geared to today's publishing technology. (HIGHLY
Cost, Frank. Pocket Guide to Digital Printing
An excellent introduction to digital presses, computer-to-plate
technologies, and digital production workflows. Order it directly from Delmar
Adams, J. Michael, Faux, David D., and Rieber,
Lloyd J. Printing
Daly, Charles P., Henry, Patrick, and Ryder, Ellen. The
Magazine Publishing Industry (Allyn
& Bacon). See chapters 7, 8, and 9 for a detailed examination
of the magazine manufacturing process. (HIGHLY RECOMMENDED)
Wilson, Daniel G. Lithography Primer (2nd
ed.) (Graphic Arts Technical Foundation
McIlroy, Thad, Southworth, Donna, and Southworth, Miles.
The Color Resource Complete Color Glossary (The
Color Resource/Graphic Arts Publishing Inc.)
Prepress and Color
Romano, Frank J. Pocket Guide to Digital Prepress
(Delmar Publishers). VERY HIGHLY
RECOMMENDED: a must-read book for anyone who is serious about
understanding today's digital production workflows.
Southworth, Donna, and Southworth, Miles. Pocket
Guide to Color Reproduction: Communication and Control (Graphic
Arts Publishing Inc.)
Southworth, Donna, and Southworth, Miles. Color
Separation on the Desktop (Graphic Arts Publishing Inc.)
Ihrig, Emil, and Ihrig, Sybil. Preparing Digital
Images for Print (Osborne McGraw-Hill) (HIGHLY RECOMMENDED)
Parsons, Bill. Electronic Prepress: A Hands-On
With the possible exceptions of Publish,Folio:,and Editor
& Publisher at an unusually well stocked magazine stand, these
periodicals are available only by subscription to qualified recipients.
However, most of them have informative Web sites, and you may be able
to obtain printed copies from friends in the business or from your
Folio: The Magazine
for Magazine Management
Cowles Business Media
P.O. Box 4949
Stamford, CT 06907
Editor & Publisher
11 West 19th Street
New York, NY 10011
International Data Group
Subscription Department, P.O. Box 5039
Brentwood, TN 37024-9816
13000 Sawgrass Village Center, Suite 18
Ponte Vedra Beach, FL 32082
Innes Publishing Co.
425 Huehl Road, Bldg. 11
P.O. Box 1387, Northbrook, IL 60065
Graphic Arts Monthly
The Cahners Publishing Co.
245 West 17th Street, New York, N.Y. 10011
29 North Wacker Dr.
Chicago, IL 60606-3298
North American Publishing Company
401 North Broad Street, Philadelphia, PA 19108
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