Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

 

Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  PRINT-ON-DEMAND: WHAT'S IT ALL ABOUT?  
     
 

"Print-on-demand makes it feasible to use print in situations where the economics of production and makeup rendered it impractical in the past. This means a net gain in the use of print as a conveyor of all types of information.

"With economy of scale no longer a consideration, a document can have many lives in many variations of its basic form. A printed piece will evolve as needed to speak to each intended audience.

"The phenomenon of on-demand printing's creating demand for some print services was not possible before the technology became a reality."

—Antoniak, Michael. "Will On-Demand Printing Leave Prepress Behind?", Printing News , Nov. 11, 1997

 
     
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