Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

 


Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  THE APPLICATION OF PRINT-ON-DEMAND TO BOOK PUBLISHING  
     
 

"Digital technology reduces production cycle time--from author delivery to first- edition print--by allowing the 'just in time' publishing of books, complete with a variety of binding solutions, in short production runs." --Xerox Corp.

Promised benefits to book publishers:

• print only what you need

• reduced inventory and storage costs "because there is no inventory"

• no more obsolescent books because content is instantly updatable

• no more out-of-print books because the electronic manuscript is always ready to be printed on demand

• "evergreen backlist" from which titles never have to be dropped unless their intellectual property is allowed to become obsolete

• easy and cheap to produce comp copies and author's proofs

• easy to add color by binding signatures or tipping in inserts from digital color printers

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