Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

 




Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  PAPER TYPES (I)  
     
 

GROUNDWOOD papers, such as newsprint, are made from mechanically ground wood pulp that contains impurities (i.e., everything that nature puts into the tree).

FREE SHEET papers are made from pulp that is "cooked" and chemically treated to leave them free of impurities.

TEXT papers are free sheet papers that come in a wide variety of colors and surface patterns. There are many, many kinds, and all of them are created to appeal to graphic designers who need special papers to create distinctive "looks" for brochures, presentation folders, and other fancy printed pieces. The term "text" derives from "texture"--it has nothing to do with copy "text" per se.

UNCOATED BOOK papers are the general- purpose, workhorse papers of everyday printing--they're widely used in publishing and direct-mail advertising. They can be rough-surfaced or smooth- surfaced. They come in a variety of colors (though not in as many colors as text papers). The terms "uncoated book" and "offset" are used interchangeably to denote this category of papers.

 
     
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