GENERAL COMMERCIAL
"do it all"; custom printing; no single niche; advertising-driven;
catalogs, directories, brochures, posters, etc.
DIRECT MAIL
subset of commercial printing; fastest growing print market segment; includes
direct-mail companies a.k.a. "lettershops"
QUICK
"print for pay"; "convenience printing"; copying, duplicating,
etc., in storefront locations; franchises (SirSpeedy, e.g.)
IN-PLANT
the "non-commercial" part of the printing industry: "captive" printing
operations and in-house reprographics departments of corporations, universities,
public agencies, etc.
MAGAZINE
consumer and business publications; professional and scholarly journals; "17,000" periodicals
of all kinds
NEWSPAPER
dailies, weeklies, Sunday supplements; "10,000" newspapers of
all kinds
BOOK
consumer and trade titles; textbooks; scientific and technical manuals; "60,000" new
titles per year
FINANCIAL/LEGAL
highly specialized: SEC documents, stock certificates, annual reports,
insurance forms, bank documents, checks
SCREEN PRINTING
nothing like litho printing: "print on anything with giant stencils
and a squeegee"; T-shirts, coffee mugs, souvenirs
THERMOGRAPHY
heat-activated thermography powder clings to ink and makes a raised surface; "low-cost
alternative" to engraving and stamping for business cards, letterhead
BUSINESS FORMS
preprinted and multipart invoices, applications, receipts, computer forms,
etc.; challenged by DIY desktop forms and online forms on the Internet
LABEL & WRAPPER
for cans, jars, and containers of all kinds; pressure-sensitive (peel & stick),
glued, heat-sealed; little or no competition from the Internet
TAG, TICKET, TAPE
clothing tags; theatre and amusement passes; double-backed tape for mounting
and displays
GREETING CARDS
seasonal, holiday, and general greetings
SPECIALTY PRINTING
"not otherwise classified": wallpaper, playing cards, game boards,
stamps, decals, etc.
PACKAGING
converting of paper boxes and cartons; flexible packaging (bags, wrappers);
corrugated containers; recession- and Internet-proof; "you can't
send a box of cornflakes over the World Wide Web"
TRADE SERVICES
prepress service bureaus; trade binderies; die cutters; engravers; foil
stampers; the NYC-metro area is the trade-services capital of the world
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