Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance

 


Print Technology for Publishing
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e) PTHenry@Citytech.cuny.edu

     
  MARKET SEGMENTS
OF THE U.S. PRINTING INDUSTRY:
descriptions, products, and services
 
     
 

GENERAL COMMERCIAL
"do it all"; custom printing; no single niche; advertising-driven; catalogs, directories, brochures, posters, etc.

DIRECT MAIL
subset of commercial printing; fastest growing print market segment; includes direct-mail companies a.k.a. "lettershops"

QUICK
"print for pay"; "convenience printing"; copying, duplicating, etc., in storefront locations; franchises (SirSpeedy, e.g.)

IN-PLANT
the "non-commercial" part of the printing industry: "captive" printing operations and in-house reprographics departments of corporations, universities, public agencies, etc.

MAGAZINE
consumer and business publications; professional and scholarly journals; "17,000" periodicals of all kinds

NEWSPAPER
dailies, weeklies, Sunday supplements; "10,000" newspapers of all kinds

BOOK
consumer and trade titles; textbooks; scientific and technical manuals; "60,000" new titles per year

FINANCIAL/LEGAL
highly specialized: SEC documents, stock certificates, annual reports, insurance forms, bank documents, checks

SCREEN PRINTING
nothing like litho printing: "print on anything with giant stencils and a squeegee"; T-shirts, coffee mugs, souvenirs

THERMOGRAPHY
heat-activated thermography powder clings to ink and makes a raised surface; "low-cost alternative" to engraving and stamping for business cards, letterhead

BUSINESS FORMS
preprinted and multipart invoices, applications, receipts, computer forms, etc.; challenged by DIY desktop forms and online forms on the Internet

LABEL & WRAPPER
for cans, jars, and containers of all kinds; pressure-sensitive (peel & stick), glued, heat-sealed; little or no competition from the Internet

TAG, TICKET, TAPE
clothing tags; theatre and amusement passes; double-backed tape for mounting and displays

GREETING CARDS
seasonal, holiday, and general greetings

SPECIALTY PRINTING
"not otherwise classified": wallpaper, playing cards, game boards, stamps, decals, etc.

PACKAGING
converting of paper boxes and cartons; flexible packaging (bags, wrappers); corrugated containers; recession- and Internet-proof; "you can't send a box of cornflakes over the World Wide Web"

TRADE SERVICES
prepress service bureaus; trade binderies; die cutters; engravers; foil stampers; the NYC-metro area is the trade-services capital of the world

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