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• "Print on demand" esp. for books: no minimum run
lengths or lengthy turnaround times; quantities and delivery dates are
specified by the customer, not the printer; no more out-of-print books
or obsolete titles
• Alternative media for publishing: e-zines and e-books;
digital reading devices (Amazon Kindle, Plastic Logic eReader)
• Personalized printing, a.k.a. "printing for an
audience of one": database-driven print runs in which each piece
contains content aimed at a specified recipient; no two pieces are
exactly the same
• Regionalized editions of magazines via "selective
binding"
• Digital (non-lithographic) printing
• Paradigm shift from "print-and-distribute" to
"distribute-and-print"
• Smaller print runs; "short-run color"
• Better-looking color via
color management
• More powerful software tools for page creation and
typography
• Print advertising specialties: pop-ups, bound-in
product samples (including "scent strips"), inserts
Back to
Session 1
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