Foundations in Graphic Communications: Checking Color Proofs

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance


Foundations In Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e)

Market Outlook

• The market for e-book titles and reading devices is developing much more slowly than first predicted. Why?

• The novelty has worn off: "It's like vinyl siding. People rarely like simulations as much as they like the real thing."

• The age demographics are not favorable: those who buy the most books are older readers who prefer ink on paper to electronic gizmos.

• To many people, e-book reading devices are expensive "toys."

• People still cling to the notion that content on the Internet should be "free."

• There are too many competing solutions; content and devices are not interoperable; "open" standards are needed.

  Return To Session 13