• The market for e-book titles and reading devices is
developing much more slowly than first predicted. Why?
• The novelty has worn off: "It's like vinyl siding.
People rarely like simulations as much as they like the real thing."
• The age demographics are not favorable: those who buy
the most books are older readers who prefer ink on paper to electronic
• To many people, e-book reading devices are expensive
• People still cling to the notion that content on the
Internet should be "free."
• There are too many competing solutions; content and
devices are not interoperable; "open" standards are needed.