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DESIGNING BY PAPER SIZE is
the key to holding paper costs to a minimum. The idea is to impose as
many pages or layouts on one sheet as possible so that you are not
paying for paper that's running through the press without having
anything printed on it. Unprinted paper = paper wasted = money thrown
away. Whenever possible, products should be designed to fit the
available paper size. It's usually a mistake to design the piece first
and then select the paper it will be printed on.
SPECIFYING AND BUYING PAPER
are tasks that can be left up to the printer, or, if the quantity is
large enough, handled by customers who want to be sure they are getting
the best price. High-volume users like publishing companies often will
insist on doing the buying themselves by dealing directly with the
source.
The "source" generally will be a paper distributor or
paper merchant, since papers mills seldom sell direct to printers and
end- users. Distributors often employ design and production consultants
who can help printers and their customers choose the right stocks for
the job. They may also have customer-service reps to mediate disputes
between mills and end-users.
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