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• Bush in all caps conveys strength, integrity,
steadfastness • Weight of type demonstrates confidence and boldness • Overall design conveys masculinity and supremacy • Italics convey movement, speed, modernity, energy • Serif type is friendlier than sans serif type, but the thin typographic weight conveys weakness • Uneven letterspacing creates confusion, conveys indecision • Loose letter spacing between the "K" and the "e" communicates inexperience • Overall design is tentative — it conveys congenial subservience |
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