Foundations in Graphic Communications: New York City College Of Technology: Advertising Design & Graphic Arts

New York City College Of Technology
Advertising Design & Graphic Arts: NYCCT

The Course At A Glance


Foundations in Graphic Communications
Patrick Henry     (p) 718.847.9430     (c) 917.647.0590     (e)



• Never plan a printing job without talking to the bindery first.

• Only the bindery can say whether the stock, folds, trims, etc. that the designer wants actually can be assembled into a deliverable piece. "Just because you can print it doesn't mean you can finish it."

• Example: "thrust" or "creep," i.e., the tendency of the inner pages of a saddle- stitched job to push outward from the open edge. These pages need more "safety" for the additional trim: ask the bindery!

• Another example: When designing the cover for a perfect-bound book, did we remember to make space for the spine copy? How much space should there be? Ask the bindery!

• Another example: Should the job fold parallel to the "grain direction" of the paper, or against? Ask the bindery!

• For most jobs, the bindery will prepare an imposition layout to indicate how images should be assembled, with trim marks, folding lines, etc.; a folding dummy showing pages in order; and a binding dummy that is stitched and trimmed as the finished product will be.

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