Foundations in Graphic Communications: New York City College Of Technology: Advertising Design & Graphic Arts
GRA1110.7302 (F10): Foundations in Graphic Communications:
THE COURSE AT A GLANCE

Course Web site: http://websupport1.citytech.cuny.edu/faculty/phenry/
Time and location: 15 sessions, Tuesdays 8:30 a.m. - 11:00 a.m., room G0208
(please note : there will be no class on 9-14-10)
Instructor: Patrick Henry: (p) 718.847.9430  (c) 917.647.0590   (e) PTHenry@Citytech.cuny.edu

SESSION 1  (8-31-10)
INTRODUCTION AND OVERVIEW
•  self-introductions
•  review course goals and objectives
• "core concepts" exercise
• print in the media mix

SESSION 2  (9-7-10)
THE SCOPE OF GRAPHIC COMMUNICATIONS

• evolution of printing
• structure of the industry
• career paths
• stages of production

reading: Real World Print Production, Chapter 1

NEXT CLASS: 9-21-10
SESSION 3  (9-21-10)
ELEMENTS OF PREPRESS (I)
• typography: basics and metrics
• type characteristics
• page layout applications
• color is light
• color: RGB vs. CMYK; gamuts
• color complements; color wheel

reading: Real World Print Production, Chapter 2
SESSION 4  (9-28-10)
ELEMENTS OF PREPRESS (II)

• halftones, screens, and separations
• halftone vs. continuous-tone
• impositions
• digital input (scanning); digital output (RIPs, imagesetters)
• proofing

reading: Real World Print Production, Ch. 4

SESSION 5  (10-5-10)
ELEMENTS OF PREPRESS (III)

• preparation of image carriers
• stripping vs. digital image assembly
• conventional and digital workflows
• PostScript and PDF
• bitmap vs. vector graphics
• other file formats
• desktop systems and tools; "preflight"

reading: Real World Print Production, Ch. 5; Ch. 12, pp. 259-262

Reading Quiz #1

SESSION 6  (10-12-10)
CONVENTIONAL PRINTING PROCESSES (I)

• the major printing processes and their uses
• four-color process printing
• offset lithography
• "waterless" offset lithography
• webfed vs. sheetfed
• heatset vs. non-heatset; UV/EB

reading: Real World Print Production, Ch. 6
SESSION 7  (10-19-10)
CONVENTIONAL PRINTING PROCESSES (II)

• run lengths and running speeds
• makereadies
• production variables
• controlling print quality on press
• waste and spoilage; overs/unders
• press automation

reading:
Real World Print Production, Chs. 7&8

SESSION 8  (10-26-10)
DIGITAL PRINTING  (I)

• computer-to-plate and the "disappearance of film"
• direct-imaging (DI) presses
• digital printing systems


MIDTERM EXAM
SESSION 9  (11-2-10)
DIGITAL PRINTING (II)
• digital printing systems (cont'd)
• on-demand printing
• the power of print on demand
• on-demand printing for book publishing
SESSION 10  (11-9-10)
POSTPRESS
• what happens in the bindery
• off-line and in-line binding and finishing
• bindery processes
• bindery impositions
• the anatomy of a book
• casebound books
• bindery processes compared
• bindery processes illustrated
•"Binding Words of Wisdom"
• binding on demand
• other postpress processes
• selective binding and inserts
• mailing and distribution
• production and circulation

reading: Real World Print Production, Ch. 3
SESSION 11  (11-16-10)
PAPER, INKS & COATINGS

• how paper is manufactured
• understanding grain direction
• paper types and sizes
• specifying and buying paper
• papers for books, magazines, and commercial printing
• inks and coatings
• environmental issues

Reading Quiz #2

SESSION 12  (11-23-10)
ALTERNATIVES TO TRADITIONAL PRINT (I)

• distribute-and-print vs. print-and-distribute
• variable-data printing
• printing as a form of computer-integrated manufacturing

COURSE PROJECT DUE

SESSION 13  (11-30-10)
ALTERNATIVES TO TRADITIONAL PRINT (II)


• comparing printed magazines and magazine Web sites
• "e-ink" and its applications
• printed books vs. e-books
• blogs and social media
SESSION 14 (12-7-10)
COURSE RECAP AND FINAL EXAM REVIEW

• summary of the major printing technologies and processes discussed during the course.

SESSION 15 (12-14-10)
FINAL  EXAM

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